Growth Hacking for Pharma Marketing

Have you heard the news? Growth hacking is the new marketing. But what is growth hacking and is it relevant in pharma multi-channel marketing? Coined by entrepreneur Sean Ellis in 2010, growth hacking is a relatively new term. Growth hackers instinctively blend technical skills with creative thinking to effortlessly traverse the digital media landscape with […]

Discover who are the most engaging Pharma companies on Twitter

The first edition of our Pharma Social Media Ranking, the Global Twitter Edition ranking measures the performance of the global corporate Twitter accounts of the 22 largest global pharmaceutical companies, measured by revenue. These accounts were identified via the main website of the respective companies. The overall performance scores, used to position the companies […]

How to measure multi-channel marketing across the customer journey

One of the main challenges facing medical device and pharma companies is how to ensure all tactics being used across a multi-channel marketing strategy are being used effectively whilst augmenting the sales reps and MSLs face-to-face relationships with valuable insights. Creating a data-rich analytics dashboard that includes relationship and sales data will go some way […]

Is your content good enough to power your multi-channel marketing?

Regardless of whether you’re creating content for your HCP audience, in an inbound or outbound capacity, or you’ve also started creating content for your patients to consume directly, the importance of content to power multi-channel marketing is now generally recognised by all pharma brand and marketing professionals. Content shock However, as everyone steps up their […]

Introducing Therapeutic Perception Maps and why pharma urgently need them

Your brand is whatever Google says it is I once read an article that stated ‘Your brand is whatever Google says it is’. Flippant? Maybe, but there is some truth in it, especially in the context of someone who has never experienced your products or services before. We just have to reflect on our own […]

We’re losing our head over multi-channel

We see plenty of challenges faced by clients within the Pharma sector when it comes to managing content across multiple websites, various additional channels and across territories where each has their own desire to localise communications… What a nightmare! As if the job of the marketers isn’t hard enough anyway with all this siloed content. […]

ABM, It’s downright personal!

Traditionally, B2B marketing and sales teams have tended to work autonomously. As the lines blur between where the handover occurs between sales and marketing teams the role of account-based marketing becomes increasingly obvious. It really should be front and centre with marketing driving interest and enquiries and sales closing the deals. Focusing on the right […]

Is your data smart enough to win?

As we race to introduce more chatbots and marketing automation platforms, the desire to produce personalised content across multiple channels grows. Maybe it’s time to step back and ask if our data is smart enough to drive improved customer experiences. Technologies are becoming smarter with machine learning and the likes of IBM Watson and Adobe […]

Are you ready for a new kind of healthcare marketing agency?

As a healthcare marketing agency that specialises in brand, multi-channel and digital, we believe our DNA is a little different from other agencies. A respectful, challenging approach Multi-sector experience Strategic thinkers Deep digital know-how An agency/collective hybrid model We believe our agency DNA uniquely positions us to support healthcare businesses at a time when digital […]

The new Kodak Moment is when your customers change, and you don’t.

Our article title was inspired by a post by Brian Solis where he points out: There was a time when the words, “Kodak moment” meant something powerful and nostalgic. They were the epitome of a brand and the relationship between consumer and product. Today, the Kodak moment means something completely different. From now on, the Kodak moment […]

How to become a pharma social media rock star in 2018

It’s undeniable that social media can be a real challenge for Pharma companies. The restrictions imposed in a regulated industry when publishing content The strategic decisions global organisations have in establishing global and regional social presences The need to balance corporate, brand and product content and messaging The challenge of deciding who their social outposts […]

The Periodic Table of Pharma Multi-channel Marketing

As a healthcare marketing agency with strategic tendencies we’re always looking at how we can help pharma brand managers with their healthcare communications. For those of you not familiar with these marketing twists on the Periodic Table, over the past few years, people have created periodic tables for various marketing disciplines including SEO, marketing attribution and web design. Periodic […]

A Brand Planning and Multi-channel Marketing Methodology

Discover, Define, Design and Develop With the summer over, many pharma brand managers will have turned their attention to brand planning for next year. And this year will bring more pressure than last to successfully integrate multi-channel marketing in their brand plans. As a healthcare marketing agency with decades of experience across multi-channel marketing and […]

Battle of the Voice Assistants

The voice assistant battle is hotting up between the major players; Amazon, Google, Apple, Microsoft and Samsung as they invest to build out their AI-powered voice ecosystems. For our crib sheet, we have concentrated on the voice assistant providers, identifying device availability and which search engine powers them, to provide a high-level overview of the […]

The Pharma Social Media Ranking

A very warm welcome to this, our first edition of our Pharma Social Media Ranking, the Global Twitter Edition As social media platforms have become a daily part of many consumers media repertoire over the past decade, it’s understandable why companies in every sector have decided to set-up social media outposts. Even back in 2014 […]

Should Medtech brands have a responsive website or a mobile app?

Saving and improving lives through advancements in technology. That’s the primary focus of brands working in the medical technology sector. It’s crucial work that helps look after people from initial diagnosis, through treatment and into aftercare. The thing is, as important as these developments are, it also needs to be visible to make a difference. […]

Is your life science website in good health?

With a rise in Healthcare Professional’s taking control of the buying process and looking to the internet to research devices and suppliers it has never been more important to ensure that your that your website is in good health. Remembering that your website may be one of several that is being used to research information […]