Pharma need to keep their ‘pull & push’ separate from their ‘inbound & outbound’

The steady progression of digital transformation across all industry sectors over the past two decades has introduced a steady stream of buzzwords. You may be familiar with some of them; viral marketing, gamification, news-jacking, user generated content, native advertising, storytelling and growth hacking, to name just a few. Often these terms are coined in an […]

Get the +100 HCP insights that should be driving your multi-channel marketing strategy

The ultimate list of insights curated from some of the leading research into physicians attitudes and behaviours The imperative for pharma and medtech to enhance their sales and marketing relationship with healthcare professionals is well understood. Various approaches are being adopted, from the technical like marketing automation and data management platforms, to the strategic like […]