The brief was to support Boots in the efforts to promote contact lenses to a wider audience, demonstrating that they could be worn by a broad sector of the population and for multiple activities.
The campaign wrapper of ‘Superheroes’ was developed in line with new Boots guidelines and evolved to work over digital and traditional comms.
Adverts included key messaging around the fact that 98% of glasses wearers could also wear contact lenses, but not have considered them. Additional consideration was given to the fact that many people are unaware that younger people including some children can benefit from wearing contact lenses.
Digital banners were produced in a variety of formats to be used on websites and via social channels.
An additional printed informative leaflet was produced to support customers with the key facts and answer frequently asked questions.