CASE STUDY

Boots
Superheroes in store campaign

The brief was to support Boots in the efforts to promote contact lenses to a wider audience, demonstrating that they could be worn by a broad sector of the population and for multiple activities.

POS-Stand---SuperH

The campaign wrapper of ‘Superheroes’ was developed in line with new Boots guidelines and evolved to work over digital and traditional comms.

  • Concept designs
  • Instore area
  • Banners ads
  • Posters
  • Information leaflets

Adverts included key messaging around the fact that 98% of glasses wearers could also wear contact lenses, but not have considered them. Additional consideration was given to the fact that many people are unaware that younger people including some children can benefit from wearing contact lenses.

Boots-A1-poster-Chosen
1320x650px---SuperH

Digital banners were produced in a variety of formats to be used on websites and via social channels.

An additional printed informative leaflet was produced to support customers with the key facts and answer frequently asked questions.

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