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The past decade has produced a handful of ground-breaking research
which has shone a light on how and why marketing communications work.
These insights inform everything we do, from strategy through to tactics.
Our recommendations are guided by the research from the Ehrenberg-Bass Institute, the world’s largest centre for research into marketing, and the analysis of around 1,000 campaigns from the IPA databank over the past 30 years.
These research studies compare actual business outcomes across different categories, countries, time periods and market conditions.
Based on research from leading academics in psychology and economics, behavioural science is providing incredible insights into how people make decisions and choices.
We’ve drawn on System 1 thinking to develop a behavioural change framework which helps our clients implement interventions which produce maximum impact.
We’re the pragmatists of the strategy world, expect maximum results without being taken into the black hole of diminishing returns.
We’re so passionate about helping healthcare businesses get their thinking straight we created The Pharma Multi-channel Marketing Maturity Model.
We believe insights should inform all marketing activity. We have a broad and varied toolbox including consumer neuroscience.
Business or patient facing, we build powerful brands and architectures which deliver compelling, relevant propositions as well as being distinctive from competitors.
Customer experience mapping provides the framework for setting out multi-channel marketing strategies for our clients.
We have a rock-solid planning process to ensure your key messages are anchored to your objectives as well as our proprietary methodology to drive behavioural change.
We draw on 3 decades of digital experience and know-how to ensure you make the right choices as quickly as possible.
As websites grow and become more complex, we will plan your users digital journey across multiple touch points and increase customer engagement.
We believe that one size does not fit all, that is why we carefully assess the available technologies that will fit your requirements in order to deliver best in breed digital solutions.
With HCP's seeking out information on their terms, we ensure that your E-detailing and apps provide easily accessed information and an engaging user experience.
We understand the challenges facing the Pharma sector when joining up the digital dots to deliver seamless multi channel experiences. We help you navigate the multitude of platforms available to deliver your digital vision.
We believe an integrated approach to content, social and SEO is important to ensure maximum return on investment.
From simple email design and build to more ambitious data-driven marketing programmes, we've experience in designing large global consumer CRM strategies.
We take a journey approach to events, thinking about pre, during and post activities to ensure the purpose of the event is delivered on.
Although not always an option due to regulations, where it is possible, we're able to help with paid social media and retargeting.
In a world where we are bombarded with messages daily we help you cut through the noise by creating engaging content with brand consistency in multiple formats and languages.
We bring your message to life, creating visually stimulating and engaging content through graphical presentations. No clip art here!
Whether it is a brief to deliver eye catching stand out packaging for consumer OTC products or the need for easily identifiable Pharma products, we have the expertise to deliver the creative output and if required, manage your print requirement.
It's easy to under estimate the power of printed comms material. It sometimes pays to deliver your cut through offering through traditional print methods with added retention value alongside your digital communications.
We’re a Healthcare Communications Agency specialising in Multi-channel Marketing to make you Digitally Fitter, Stronger & Faster.
Registered Office:
Longcroft Barn, Priors Leaze Lane,
Nutbourne (near Portsmouth),
West Sussex PO18 8RH
Head Office: +44 (0)23 9248 6566
London: +44 (0)20 3893 2323
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