CASE STUDY

UBM
CPhI Global

CPhI is one of the largest global events for the Pharma sector. Having worked with UBM on the global portfolio we have delivered a wide range of communications to both exhibitors and attendee’s.

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Having worked on the portfolio for several years we have amassed a volume of work that includes:

  • Concept designs
  • Brand guidelines
  • Media packs
  • Bags
  • Information leaflets
  • Web design
  • Email templates
  • Video

The initial challenge for the brand was to unify the creative by developing a wrapper that would translate for the global markets and be flexible enough to work across a wide range of media. Assets need to be distinctive and memorable in order to elevate the brand above competitors.

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All events across the globe shared the new creative wrapper, giving consistency across multi channel communications.

A range of additional adverts we created for both print and digital channels to support key initiatives a features of the event and support.

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UX design and design of web skins for the event platform to cope with the large volume of content that needed to be made available to both exhibitors and visitors.